When it comes to refreshing the data, AWR is highly flexible, being able to accommodate a high range of specific rank tracking requirements. Customer accounts can grow instantly from tracking a few hundreds of keywords to hundreds of thousands, or even millions of keywords. For example, video tracking engines such as YouTube and e-commerce tracking engines such as Amazon, BestBuy, or Shopzilla.ĪWR is a highly scalable solution for keyword management in large volumes. In addition, AWR also provides support for rank tracking on specialized search markets. Some of the international and regional search engines include Baidu, Naver, and Seznam. Now, with over 4,000 search engines and search engine versions, language options, and localized search volumes, AWR is one of the best tools for international SEO. AWR does this by providing pinpoint accuracy in keyword ranking data, and further combining it with traffic and conversion statistics in meaningful reports.įor this purpose, AWR uses human search emulation technology, being able to offer keyword position data retrieved in the same way that a human would do when manually searching for the same keyword in a browser.įor the past 20 years, the AWR team has been constantly developing and perfecting this technology, with capabilities for emulating device, language, and Zip code level locations to meet the ever-changing realities of the SERPs. What makes AWR special as a rank tracking solutionĪ rank tracker’s purpose is not only to show how high a website ranks in the SERPs, but also to help correlate this performance to traffic and conversion trends. ![]() The two founders and the first two employees are still with the AWR team today, along with many new additions to the team, and continue to collaborate closely with customers and friends in an effort to make the product the best that it can become. At the same time, the focus changed from the US search market to an international SEO environment, with support for ranking and volume data across 172 countries. ![]() Over time, AWR evolved so much, from simply tracking the 10 blue links to monitoring and reporting complex search visibility metrics based on SERP Features and Pixel depth. It was an amazing experience, with a customer base growing at a rate that exceeded even the most optimistic predictions. As a result, they created Advanced Web Ranking Desktop! There was no rank tracking solution for Mac OS at the time. World’s longest standing rank trackerĬaphyon, the company behind Advanced Web Ranking, was founded in Romania 20 years ago by two software developers. It’s been such an incredible journey to witness the transformation of the search community throughout these years and to be a part of it. We’re celebrating our 20th anniversary in 2022, so it’s a special year for us.
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